Web Design for ROI: Most Read Book?
People often read books more than once, and according to the Costa book awards, last year the book that was reread the most was the Harry Potter series.
Reuters also covers the survey, but it got me thinking: which books are revisited the most by folk in business and why?
Below is my list of most reread books – what’s yours?
- The Elements of Style by Strunk and White
- On Writing Well by William Zinsser
- Ogilvy on Advertising by David Ogilvy
- Naked Conversations by Robert Scoble and Shel Israel
- Blogging Tips by Lorelle VanFossen
- Designing Web Usability by Jakob Nielsen
- Made to Stick – Chip Heath and Dan Heath
- Don’t Make Me Think by Steve Krug
- The Art of the Start by Guy Kawasaki
- All Marketers are Liars by Seth Godin
- Web Design for ROI by Sandra Niehaus and Lance Loveday


January 14th, 2008 at 1:38 pm
Hi,
The book Made to Stick is one that I’ve read at least twice. I’ve also read The Tipping Point (which gave birth to Made to Stick) twice as well. Don’t Make Me Think, well, I think I’ve read that one twice but I’m not sure.
Oh, kudos on the book. I just purchased Web Design for ROI yesterday after almost reading it through in the bookstore. I guess I can say that I’ll have read this one multiple times too.