Dr. Ralph Wilson talks Web Design for ROI

(click image to play)

Typically, Dr. Wilson explains, you design or redesign a website by starting with your home page, then work your way down to sectional pages, product pages, the landing page, and your order system.

But, if you want to design a website that offers maximum return, you need to “turn that model on its head” according to Lance Loveday, co-author of Web Design for ROI.

There is a neat trick you can do with word choice on your registration page explains Lance, it takes no more than a few minutes to do, but can increase sales by up to 50%.

Watch their 7 minute chat about designing with a focus on return on investment, then take a look inside the book. Chapter 8, Forms, talks about the issues unique to online forms, and then details how to design them–to get the best bang for your buck.

web design for ROI